Seth Rosenblatt from the Download Blog (CNET) chose doPDF as a Featured Freeware, and in his own words, doPDF:
...lacks bells, whistles, and bullhorns, but doPDF does what it's supposed to do -- create PDFs -- so well that you'll barely notice
You can read the entire post here: Featured Freeware doPDF
Seth's post mentions the idea we had when we created doPDF - to deliver a bloat-free pdf converter that barely uses any resources and does its job very fast (with a 1.4MB installer and a memory footprint during PDF creation of under 1MB). The features it has will suffice for most people needing PDF creation (for the other users needing advanced features we've created novaPDF).